Everyone intrinsically knows that Real Estate has value. Whether it’s land, housing or industrial complexes, everyone associates owning a fixed asset as having real wealth and being a great investment.

However, people do not seem to hold Digital Real Estate in anywhere near the same regard. This is their fatal flaw.

Ever since the rise of the World Wide Web our species went down a path of no return. We welcomed this new technology with open arms. It allowed us to achieve incredible feats of communication all across the planet. It seemingly united a once divide group of hominids and advanced them to a New Era in their evolution.

Now how does this relate to you owing a website you may ask? Valid question.

The Attention Economy is upon us. Every single business that has any semblance of an online presence is vying for your attention. YOUR ATTENTION HAS BECOME THE MOST VALUABLE COMMODITY IN THE WORLD. And you didn’t even notice….

If you are able to garner any sort of regular audience onto a platform of choice (ie. YouTube, Instagram, Facebook, Twitter) you open the door to the potential to own vast riches beyond your imagination.

However, simply getting views on your YouTube channel is not enough. In this case you will be forever tied to YouTube, Adsense and it’s algorithms for sustenance. This is where OWNING YOUR OWN WEBSITE CHANGES EVERYTHING.

If you are able to transfer your audience from a Social Media platform onto a private website, you become the owner of one of the most valuable assets in the modern world. You now hold… THE TRUST AND ATTENTION OF THE MASSES

With this, you are able to negotiate with any company, client, business, maybe even Nation States and have control of the negotiation. You are the owner of THE MOST VALUABLE ASSET of the 21st Century.

This is why EVERYONE must should own a website. Work at it, put your heart and soul into into providing valuable content to people who will be willing to spend time learning and growing from your product. Ultimately it is YOUR WEBSITE.

All it takes is focus.

Thank you for your time 😉